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WorldStar for Panther: Brand awareness successfully increased

Like the German Packaging Institute in the summer of this year as part of the German Packaging Award, the WPO (World Packaging Organization) has now also awarded a WorldStar in the "Point of Sale" category to the extraordinary display for the Nuremberg company Staedtler.

The secondary placement element created at Panther Display with the detailed color and design language "...fits perfectly into the marketing strategy and helps to increase brand awareness," was the verdict of the international jury, thereby acknowledging the visual implementation of Staedtler's creativity strategy by the display experts.

Since 1970, the WPO has awarded WorldStars to competitors from around the world. It is one of the largest global industry events dedicated to and celebrating the continuous advancement of packaging design and technology, while providing an incentive to learn from the award-winning winners. The jury evaluations focus on criteria such as innovation, sustainability, hygiene and other trends. For example, the efforts of branded goods manufacturers, designers and students to find packaging solutions for the future should be highlighted.

The Staedtler back-to-school campaign for 2021 was dedicated to the topic "nature". Panther Display's second placement focuses on the very successful and popular Noris Color brand of colored pencils. The central eye-catcher of the display is a towering tree with a three-dimensional canopy. The tree is a symbol of Staedtler's responsible use of wood as a resource, from which the pencils are made. With the filigree paper structure of a rosette, the element appeals to several of the consumer's senses at the same time: the honeycomb rosette moves with a slight breeze, as in the natural environment of a forest.

With reference to the drawing and coloring pencils, the display is given a print design in which hand-hatched drawings of natural motifs, earth, grass, flowers, animals, etc. are combined with one another. The well-known Staedtler logo is placed on the central display body so that it can be seen from afar.

The display with ½ pallet basic dimensions presents goods on Euro hooks as well as upright products in hanging trays and a floor tray. It is based on a corrugated board pallet with a panel and offers plenty of space for product presentation on up to six levels on the front and back as well as on a narrow side. A simple refilling with the branded products is possible at any time.

As an important part of Staedtler's supply chain, Panther Display also handles the packaging of the secondary placements. In close coordination with the customer, the required quantities are set up and made available on demand. At the end of the campaign, the display made of corrugated board goes back into the material cycle and is put to a new use via waste paper recycling.

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