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Symbiotic relationship - display for new cider brand

For the launch of the new "Apfel Räuber" cider brand in German grocery stores, the manufacturer is relying on 0.33 liter cans. The container lends itself as the perfect packaging for the carbonated, sparkling apple cider. Brewed from 100% German apples, the manufacturer is positioning the new brand as an alternative drinking pleasure for a new target group. In addition to the other premium offerings in this product category, the company also wants to use the Apple Robber Cider to appeal to women and men who prefer a rather light, alcoholic refreshment.

In order to optimally communicate the product characteristics at the PoS, the manufacturer presents the Apple Robber in a secondary placement by Panther Display, which picks up on the design of an oversized beverage can.

The practical can container is thus unmistakably showcased and the attributes of the brand visually unmistakable. The interior of the display has space for one Euro or four ¼-pallets. Thus, the large-capacity can offers a very large volume for product storage.

More and more female or male consumers like to reach for alternatives to beer and other beverages with higher alcohol content, trying out new flavors. The display appeals directly to this target group: Two toppers invite consumers to try and grab. The display, which is a good 1.20 meters high and takes up a lot of space, shows the typical beverage can geometry on the end walls, including a tear-open tab which, as an attached die-cutting element, creates a 3D effect. The display design is a perfect brand ambassador, signaling far and wide the standout product promises of the novel beverage brand. The generously dimensioned interior offers the best possible access to the products and thus supports rapid sales.

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