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Preprint: color and shape combination for perfect food presentation

One of the most important tasks of packaging is to trigger consumers' willingness to buy. The visualization of product- and brand-typical core characteristics of fruits refined into juices requires high-quality print design, as this example shows.

Like fresh apples from a wooden crate, the apple juice drink presents itself in the multipack made of corrugated board - finished at RRK Wellpappenfabrik, part of the Panther Group, in four-color flexo preprint screen printing. For optimal facing on the shelf, the wide front has a deep cutout, so the juice is immediately recognizable in its primary packaging. The side walls are also deeply cut out for easy removal of individual containers. The stable construction of the packaging provides a firm hold during distribution and handling in the retail trade.

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