Panther Display visualizes a sustainable oasis of relaxation at the PoS
The secondary placement for the campaign, a pallet display made from the combination of corrugated board and grass paper produced to save water and carbon dioxide, is a result of the experts from Panther Display: Both the selected material composition and the print design are an expression of the company philosophies of both cooperation partners Kneipp and Panther, who have very consciously committed themselves to the criteria of sustainability. The name Kneipp has stood for natural competence for 130 years. Sustainability and naturalness are still inextricably linked to the brand today. This also has an impact on the company's choice of packaging and display materials. Ambitious goals are defined in the Kneipp strategy for sustainable packaging: recycling, renewable raw materials, new materials, away from fresh wood fiber paper, these are the cornerstones of packaging development for the next few years. And: By 2023, all Kneipp packaging should be fully recyclable.
Against this background, the decision to work with Panther and for the display with grass paper content (18%) was an obvious one. Panther Display manufactures the secondary display for use in drugstores and retail from 100% recyclable corrugated cardboard with an outer surface made from unlaminated grass paper as the print carrier. Only the inlays and the transport cover to protect the display do not use grass paper.
Designed for the ¼ pallet size, the PoS element can be individually equipped. Thanks to the small footprint, it can be used in stores of different sizes. Nevertheless, the display offers plenty of space for the Kneipp branded products. High stability and load-bearing capacity were therefore important customer requirements for Panther. Organic herbal tea, body milk, cream bath or scented candles are among the feel-good time wellness products that add up to an impressive weight in the display with two tray levels.
Grass paper as a renewable, resource-saving raw material is the ideal material, which visualizes Kneipp's claim through its own natural feel and look: The naturalness of the Kneipp brand is reflected in the print design - the minimalist indication of tall grass on the base to the topper, the motif in subtle colors picks up on the feel-good theme. The front of the base belongs solely to the prominent image of the company logo, on the side wall Kneipp deliberately places the information on the complete recycling of the secondary placement after the end of the sales promotion campaign.