Originality innovatively packaged - Grass paper boxes for perfect enjoyment on the go
A strict catalog of specifications from the customer side was used as a basis, since Bio-Zentrale places very high ecological demands on both the manufacture of its own products and the packaging. Recyclability is a central premise for those responsible at the company, which has been successively implementing a new packaging concept for all 200 products since 2018. "More than 80% of our product packaging is now very easy to recycle and may bear the "Made for Recycling" seal," advertises the Bio-Zentrale on its own website. The aim of the company is to find the currently ideal packaging for each product, which ensures product safety and quality as well as the highest possible level of recyclability.
Figureheads for an innovative packaging concept
The new ready meals Müsli'n Go and Lunch'n Go are aimed at consumers who want an enjoyable and environmentally friendly break away from home. Natural-tasting recipes and varied tastes form the basis of the products, which are also convenient, simple and easy to prepare and consume. The development task for Panther for on-the-go catering included not only the decision to use corrugated board made from grass paper, but also optical and technical details: The individual packaging also fulfills the functions of portion packaging and serves as a container for easy consumption. The pre-glued packaging has a slightly conical shape. A lid inserted inwards is fixed with a printed label. Die-cut marks in the lid indicate the correct position for the label and at the same time ensure the necessary hold. After opening, this is easily detachable. For the necessary stability of the outer packaging until the end of the meal, the bottom is secured with additional straps. In terms of the choice of material and the combination of its properties, the packaging solution is an important ambassador for Bio-Zentrale's environmental awareness.
Both the lunch and the muesli variations are filled in plastic bags, which are then packed in the corrugated board boxes. For both variants, the outer packaging is provided with punched-out lateral slits, so that the product view and the level indicator are guaranteed at all times. Filled with hot water, the lunchtime meals offer a tasty, healthy lunch in just a few minutes, which can be eaten anywhere. The insulating effect of the outer packaging ensures that the hot meal can be enjoyed right out of the box. At the end of the packaging's life, all the materials used can be recycled via the material cycles.