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Made for each other - Chio Game Day and HighRise

To promote the tortilla and dip range from Chio (Intersnack), the manufacturer relies on the PoS element HighRise from Panther. The “Chio Game Day” campaign primarily addresses fans of football: the nibbling variants of the corn tortillas are the perfect complement to the sporting event.

HighRise follows a behavior learned by people in everyday life: Important and helpful signals or rules, such as traffic lights, information or signposts draw the eye upwards. There they are the undisguised, visible guide for all imaginable situations.

Temptations in the air

With the development of HighRise, only a few components are used to create an extraordinary VKF product. Attention-grabbing is thus redefined by the Panther Group’s think tank JuicefulThings.

The construction provides that the display or chutes are built on a Euro pallet and loaded with goods and the decorative elements as well as the topper structure. This reaches a height of up to 2,000 mm. It is erected with the help of an elastic mechanism, the side parts are then pulled outwards into the final position by employees in the trade. The PoS elements are set up and assembled in the warehouse or by the manufacturer, and then the Euro pallet is delivered to the retailer.

With HighRise, advertising messages at the PoS can be communicated clearly and unobstructed from afar. The element is set up as a supplement to secondary placements above the products and, thanks to its long-distance effect, gives promotional items a conspicuous presence. The construction does all the work almost automatically. HighRise is particularly suitable for island placements where several displays are combined. Thanks to the characteristic of a high, floating superstructure, different themes and product worlds can be tailored to the goods underneath and draw the attention of consumers to them.

In Chio's campaign, HighRise can make full use of all its advantages: the topper, which can be seen from afar, sends the brand message of "Game Day" in all directions.

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