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Launch of new popcorn varieties in high-impulse displays

The Panther Group has traditionally been a sought-after partner of snack and confectionery manufacturers, for whom it repeatedly develops and manufactures creative and successful PoS decorations. The trend in sweet and salty temptations is toward imaginative secondary placements with unusual designs. This creates true sculptures that give the brands far-reaching visibility and entice customers to buy.

For the market launch of Chio popcorn, Panther created an eye-catching pallet decoration. The popcorn assortment with different flavors in sweet or salty is sold "out of the bag". The design relies on Chio's familiar colorful brand elements and combines them with the ambience of typical movie theater popcorn machines. The popcorn is simply prepared in the microwave at home or in the office.

The PoS elements made of corrugated board are both manufactured from renewable raw materials and fully recyclable after use; via the waste paper cycle, the material returns to the corrugated board industry as a raw material for corrugated board base paper production.

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