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Fulfillment of optimal services - Ready-made promotion à la carte

Lily's Kitchen starts the market launch of Lily's Kitchen in Germany together with Panther Display GmbH & Co. KG in close cooperation. In a trusting cooperation, Panther Display has developed and produced a 1/4 Chep display based on corrugated board, which is already fully assembled by Panther and delivered to the specialist trade.

The different products, which vary greatly in terms of their primary packaging, filling quantities and sizes, are presented on a total of five tray levels. The Panther Display employees fill bags, cans, hanging goods, folding boxes and SRP variations directly into the display in the premises specially created for the service offerings. All Lily's Kitchen products for healthy cat nutrition can be found in the secondary placement according to the customer's specifications, ready for placement in specialist shops.

Panther delivers from Panther Pharma Service, which was originally founded for the pharmaceutical industry. For this purpose, a space of 2,500 m² was created for the clean room, packaging and storage areas. This range of services, including temperature-controlled storage capacities, is now also being used for Lily's Kitchen.

Thanks to the GMP (Good Manufacturing Practice) manufacturing license in accordance with Section 13 of the German Medicines Act (AMG) and other certifications, Panther Pharma Service guarantees consistently high product quality and compliance with the mandatory marketing requirements of the health authorities.

When entering the German market, Lily's Kitchen decided to take advantage of Panther's extensive range of services and thus start a nationwide successful promotion. The "everything from a single source" solution for packaging, packaging, development and production services makes the launch of Lily's Kitchen perfectly plannable and sustainable: All displays are fully stocked at their destination so that truck Transports are reduced to a minimum. Further maintenance of the secondary placements in specialist shops is easy, by topping up during the promotion period. After use, the display is regularly sent to the waste paper recycling.

The mission of the second placement was clear: since April 2020, the British label Lily's Kitchen has belonged to the Nestlé brand Purina PetCare. While Lily's Kitchen was quickly able to gain a great deal of trust from dog and cat owners in the domestic market, the aim is now to bring the high-quality range of dry and wet recipes made of food made without sugar and artificial additives closer to local cat lovers. The typographical design of the secondary placement for the promotion is therefore primarily based on the special attributes of the brand. The fronts of the various trays are used for the main claims; Coat, base and topper as well as the side walls communicate the Lily's brand through the color scheme and refer to the target group with a graphic cat.

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