Display promises sensual moments
Nestlé placed the campaign under the motto "Let your soul dance" and thus created a symbiosis of pleasurable enjoyment of the nibbles with a relaxed time-out to the respective favorite music.
This story is told by the display without many words: the PoS element, designed in the shape of the original headphones, places the sweepstake at its center with an understandable image and brand logo and appeals to consumers in a sensually seductive way.
The PoS elements made of corrugated board are both manufactured from renewable raw materials and are fully recyclable after use; via the waste paper cycle, the material returns to the corrugated board industry as a raw material for corrugated board base paper production.