Display concept for theme placement
The highly visible large-format display offers space for both the best-known and new fruit juices and combines secondary placement with a multi-buy promotion featuring an attractive Valensina travel prize draw. For this, Valensina combines its non-chilled and chilled juices under one roof for the first time.
For the campaign, Panther Display produced a detailed PoS element showing the testimonials "Jenny" and "Philip" as life-size figures on both sides. In doing so, they deliberately present the pure Valensia fruit juices as nature itself created them. Further messages are positioned on the topper, the base and on circular surfaces protruding from the sides: Here, consumers can see the pure adventure trips they can win with a little luck. The trips promise pure joy in nature with all its diversity. Perfectly implemented in print, the image motifs on the PoS let consumers dream of pure adventure on a jungle tour in Brazil, pure safari on a game drive in South Africa, pure relaxation under the Thai sun, pure family in a caravan in Spain, or pure nature on a naturist camping trip in Corsica. The base area communicates to the consumers the 250 further, exclusive profits and the 2for1 leisure voucher as instant win for all participants.
The architecture of the impressive display allows for a total of four different theme placements. This allows retailers to individually control the implementation of the promotion. With the attention-grabbing and variable theme placement #PURwieValensina, the manufacturer stages its unique, natural quality and creates purchase incentives with impulse power that generate pure additional business in retail. In total, the space-consuming secondary placement consists of 15 parts. Thanks to plug-in technology, the side parts and column shafts are easily and quickly connected to each other.
As a separate decorative element, Panther has produced a 3D elliptical column in the shape of the original Valensina fresh-pressed bottle from the refrigerated shelf to round off the presentation. The bottle communicates the Valensina manifesto and, at a height of 1,900 mm, is another flexibly positionable brand ambassador that spontaneously whets the appetite for "pure nature".