Honeycomb rosette hot air balloon gives display weightless lightness

The renewed collaboration between Panther Display GmbH & Co. KG with Staedtler continues a very successful partnership. A secondary placement was created for the current promotional campaign of the manufacturer of painting, drawing and handicraft utensils, which makes a hot-air balloon made of a honeycomb rosette the central eye-catcher. With a recycled content of 75%, the display experts in Wustermark have also placed sustainability in the selection of raw materials in the foreground for this secondary display made of corrugated board.

Like the display developments for Staedtler in recent years, some of which have won awards, for example the Staedtler Back-to-School campaign for 2021, which was awarded a World Star, the new PoS presentation also creates a wide variety of colored pencils and other utensils for drawing a very special fantasy world. The second placement implemented for 2022 is entirely in the imaginative tradition of the previously presented displays: the Staedtler Back-to-School campaign for 2021 was dedicated to the topic of "nature". The central eye-catcher of the display was a towering tree with a three-dimensional canopy. With the filigree paper structure of a rosette, the element appeals to several of the consumer's senses at the same time: the honeycomb rosette moves with a slight breeze, as in the natural environment of a forest.

In the back-to-school campaign 2020, the theme world “distant galaxies and planets” dictated the design of the display. In collaboration with Staedtler, Panther Display developed the three-dimensional shape of a rocket taking off.

At the start of school in 2019, the Nuremberg manufacturer of creative products opened the back-to-school themed campaign with a secondary placement that appealed to children and adults alike. Visible from afar, the Staedtler display in the shape of a dragon attracted interested parties and formed a friendly, colorful setting for painting and drawing utensils.

The idea of the honeycomb rosette, which has received both national and international awards, is now also being picked up on in the current display design for 2022 and, with the variant of a hot-air balloon including the elevator car, shows how diversely the honeycomb can be formed.

At a height of more than 1.80 meters and 1.10 meters wide, a colorful mountain landscape under a blue sky is created on the display with a central wall. This already begins on the pallet casing, from which laterally supporting elements continue the print motif to the centrally placed support wall for the attached trays and the hanging goods.

The products are presented on two sides and are therefore clearly arranged and easily accessible. The brightly colored balloon is attached to the side of the towering Steele and is an attraction at the PoS that can be seen from afar.

At the end of the campaign, the display, made of corrugated board, including the pallet made of corrugated board as well, goes back into the material cycle and is put to a new use via waste paper recycling.