Funny-frisch fan curve for the European Football Championship - Stadium atmosphere for chips and snacks

The well-known brand manufacturers Intersnack and Panther Display entered into another partnership on the occasion of the European Football Championship 2020, which has been postponed by a year. Various placements were made under particularly unusually strict time constraints, caused by the pandemic-related planning imponderables. These take into account the different needs and space available at the PoS for the snack items of the brand funny-frisch.

The stadium atmosphere of the promotion creates fun during football games with nibbles.

For the large placements, that means literally: When using four euro pallets for the popular chips and snacks, the second placement measures 2.80 x 1.60 x 2.40 m; in the version with eight Euro pallets, it is even 5.20 x 1.60 x 2.40 m. For this purpose, Panther Display GmbH & Co. KG has developed innovative foot elements, that ensure a stable connection between the pallet and decoration. The funny-frisch campaign, which lasts for the entire duration of the European Football Championship, offers the possibility of exchanging pallets, means new products, at any time. For this, the feet can be separated from the pallets and reinserted later.

The presentation solutions make use of attractive decorative elements made of corrugated board, which transfer the typical football stadium atmosphere into the food retailing. Thanks to the towering toppers, which depict the funny-fresh products and carry the slogan “THE FUNNY FAN CURVE”, the displays achieve the best possible, far-reaching visibility. In addition, floodlight masts are partially integrated, which make the presentation even more authentic.

All constructions of the secondary placements are designed for quick and easy assembly. In the case of the pre-assembled Euro pallets, the display and decoration elements are already attached to the goods pallet, delivered to the retailer and assembled there in just a few simple steps.

The basis of the special placements is a hexagonal chute, which is erected on site, as well as the towering floodlight masts, which further increase the attraction. The floodlight masts consist of a holder, tube and floodlight box, which are inserted into the base. The special feature of the very large amount of space in the store is the use of additional decorative elements, that emphasize the staging even more and offer more sales area.

A banderole printed with classic football motifs and plug-in tubes of different lengths (depending on the pallet occupancy) as a carrier for the topper complement the secondary placement of the central area presentation.

After use, the displays are regularly recycled for waste paper.