Creativity and originality impress - Innovation Prize Corrugated Board for Staedtler’s Galaxy display
The jurors (professionals from the consumer goods industry, consultancy, research and technology, as well as advertising) had to choose three winners in each of the four categories from the variety of clever ideas and sophisticated technical solutions to stand on the winners' podium. The scoring system was based on an extensive list of criteria, which included aspects of economic efficiency such as low process costs or rational manufacture, as well as ecological aspects such as recyclability and the substitution of non-paper components. For the promotional packaging and displays, creativity and originality, print quality as well as the attractiveness and impulse power at the point of sale also counted.
The jury congratulated Panther Display on achieving this excellent ranking and said: “We are very pleased that you won second place in the display category with your ‘Staedtler rocket’ entry. There was no question for the jury that the impressive implementation of the advertising concept ensures a significant attraction of attention at the PoS. We can only agree with this and would like to sincerely congratulate you and your development team.”