SUPERSTAR for Lavazza display - winning with typical symbolism
The Panther secondary placement solution, which has now won an award, awakens a longing for faraway shores and the pleasure of good coffee at the PoS: This summer, the Italian coffee manufacturer Lavazza addressed its retail customers with a cross-media promotion. The elaborately designed display features brand-typical symbolism and the offer to take part in a competition. With a photorealistic depiction of Rio de Janeiro's famous landmarks, Sugarloaf Mountain, the statue of Jesus and the enticing beaches of Copacabana, the display visualizes one of the green coffee's countries of origin. With its overall impression, the VKF solution offers the fulfillment of many consumers' wishes to be able to experience the South American dream city - and to enjoy perfect coffee at any time.
A topper in the shape of the typical Lavazza coffee cup completes the towering VKF element that transports consumers at the PoS into the world of coffee. The large-format secondary placement, manufactured by Panther Display, fulfilled the requirement of being able to be set up quickly and easily by the sales force thanks to its clever design.