Temptations at lofty heights
With the development of HighRise, an extraordinary VKF agent is created from just a few components. Attention strength is redefined by the think tank JuicefulThings of the Panther Group.

The construction provides that the display or chute is built on a Euro pallet and equipped with goods and the decorative elements as well as the topper structure. This reaches a height of up to 2,000 mm. It is erected with the help of an elastic mechanism, the side parts are then pulled outwards into their final position by employees in the trade. The PoS elements are set up and fitted in the warehouse or at the manufacturer, then the Euro pallet is delivered to the retailer.

With HighRise, advertising messages can be communicated in a clearly visible and unobstructed manner at the PoS. The element is set up as a supplement to secondary placements above the products and gives promotional goods an unmistakable presence thanks to the long-distance effect. The construction almost automatically does all the work. HighRise is particularly suitable for island placements in which several displays are combined. Thanks to the characteristics of a floating superstructure, different themes and product worlds can be individually tailored to the goods below and attract the attention of consumers.

In Chio's campaign, HighRise can make full use of all the advantages: The topper, which can be seen from afar, sends the brand message of “Game Day” in all directions.