Shelf systems for start-up success - Individualized standard displays put new ideas in the limelight

An agile and very lively start-up scene enriches the markets with various services and products. The start-ups get their ideas from a wide variety of motives. Individual needs that are not or insufficiently met are often the driving force behind innovative developments. With these, it can then be assumed that there are a large number of other consumers with a comparable demand situation. Start-up companies that, for example, have committed themselves to new types of food, beverages or perfume and cosmetic articles, face major challenges when launching them onto the market.

[Translate to English:] Die zu 100 % recyclingfähigen Displays sind sehr wandlungsfähig und individuell auf verschiedenste Anforderungen anpassbar.

Once the production logistics and marketing have been set up, it is important to implement distribution and the best possible PoS presentation. Innovative products should become known as quickly as possible and reach consumers. In many cases, however, there are only limited advertising budgets available. Many examples show that start-up entrepreneurs pay special attention to health, well-being and, above all, sustainability and resource conservation. This also affects the ideas of the ideal packaging and presentation solutions. The recyclability of materials, as an IHF study (Institute for Retail Research) recently demonstrated, is particularly important: “When asked which properties of packaging will gain in importance in the future, nine out of ten respondents expect above all a higher relevance of recyclability, the avoidance of plastic waste and the increased use of environmentally friendly materials ”.

Creative impetus for innovations, corrugated cardboard for the image
The sale of innovative products through analog trading partners goes hand in hand with a surprising, attention-grabbing and buying pleasure generating PoS presentation. As a strong partner for packaging and displays, the Panther Group supports well-known branded goods manufacturers as well as start-ups, who help develop and support new ideas. In parallel to individual and unique PoS concepts, Panther has also set up an extensive range of different standard displays. These retail-oriented presentation and sales systems made of corrugated board have significant advantages for customers who initially need small editions at low costs when launching a new product. In-house developments are initially too time-consuming and costly. Rather, the secondary placements should be available quickly and also be able to be equipped and used in a variety of ways. An example of standardized secondary placements is the shelving system (RS) for ¼ or ½ pallets from Panther. For the very successful and often used RS, Panther has tools that allow short-term production of smaller or larger editions in different configurations.

Sustainable in standard dimensions
An RS consists of a jacket (with a perforated rear wall on request), pallet trays with Chep locking and a protective transport cover. Depending on the product dimensions, this shelving system can be equipped with the number of shelves that the customer requires. Pallet tray insert and sleeve are further options. Building on these standard parts, flexibly designed toppers or panels transform the shelving system into an individualized secondary placement with a high level of attention. Panther refines the displays in flexo preprint including varnish as well as the toppers in offset or digital printing and thus implements the customer's ideas in a high-quality and reliable manner. For example, 3D effects for top signs with an optimal long-distance effect and great attraction can be implemented.

Another RS ​​version with a central steel with perforation allows the product to be loaded on both sides for larger quantities or a wide range of products. Thanks to the wide range of additional items within the standard range, Panther shelving systems are highly individual and can be used for a wide variety of products.

The Panther Group consistently responds to the growing awareness of many companies for sustainability and the economical use of resources by processing corrugated cardboard into high-performance packaging and displays, 100 % of which can be recycled. As a further option, Panther processes grass paper into sustainable packaging and displays.

With corrugated board, made from waste paper with a grass paper content, resource-saving material solutions are available to users in a wide variety of industries. They are ideal for sustainably ecologically oriented companies and for packaging fair trade products or organic brands. In the Panther Group, new, innovative alternatives based on the new types of corrugated board are constantly emerging. The available base papers allow users to choose from various surface characteristics.

The PoS elements made from corrugated cardboard are made from renewable raw materials and are fully recyclable after use; Via the waste paper cycle, the material is returned as a raw material to the corrugated board industry for the manufacture of corrugated board base paper.