Hairstyling in a dynamic PoS setting - Display for Top Beauty Award winners
One display variant consists of a rectangular chute with floor-to-ceiling side elements and a towering rear side that is printed with the brand claim. The construction of the secondary placement opens up the possibility of choosing a large or small assembly as required. With the latter variant, printed posters compensate for the remaining space.
The second display is dedicated to a special offer for the BatisteTM care range. It points out that consumers get an extra travel-size pack when they buy a dry shampoo. For this purpose, a shaft is integrated in the rear wall that serves as a dispenser for product samples. These slide down due to gravity, where they can be removed through an opening.
The unusually constructed PoS element becomes an eye-catcher thanks to the diagonally inserted cubes. Bright, bright colors from red to purple and turquoise take up the color codes of the sales packaging. Corresponding to the lettering of the care products “Volume”, “Hydrate” and “Anti-Frizz”, the goods-carrying cubes are printed in the same colors, making it easier to distinguish between the products. The cubes, which are open to the front, have a narrow support edge for holding the products and offer good access for consumers as well as easy replenishment.
The cubes are carried by a stele integrated into the angled base, which, in addition to printed pack images and claims, also offers space for a dispenser for the shampoo cans in the small travel format on the front.
The displays made of corrugated cardboard are stable, durable and 100 % recyclable. After their use, they can be completely returned to the waste paper material cycle.