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Display promises sensual moments

An oversized headphone was this year's PoS element for Nestlé's Choco Crossies and Choclait Chips brands. Panther made this decoration for 1/1 pallets, which Nestlé used to advertise a sweepstakes designed to increase sales of the popular snack brands. The promotional packs of the two products featured a code inviting consumers to enter the sweepstakes. With a bit of luck, the winners could win high-quality headphones or speakers as well as discount vouchers.

Nestlé placed the campaign under the motto "Let your soul dance" and thus created a symbiosis of pleasurable enjoyment of the nibbles with a relaxed time-out to the respective favorite music.

This story is told by the display without many words: the PoS element, designed in the shape of the original headphones, places the sweepstake at its center with an understandable image and brand logo and appeals to consumers in a sensually seductive way.

The PoS elements made of corrugated board are both manufactured from renewable raw materials and are fully recyclable after use; via the waste paper cycle, the material returns to the corrugated board industry as a raw material for corrugated board base paper production.

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