Another WorldStar for Panther Group - Award-winning design store for AFTER EIGHT®
Representatives of packaging organizations from 21 countries selected the winners in Vienna in November, who will be presented with the WorldStar 2017 at interpack in Düsseldorf in May 2017. This is the third time in a row that Panther has been honored for successful and attractive secondary placement solutions (WorldStar 2015 for Nescafé Dolce Gusto, WorldStar 2016 for AFTER EIGHT® London Eye).
As with the awards in previous years, the renewed recognition shows the successes that Nestlé's cooperation with the Panther Group produces. Continuity and creative innovation characterize this collaboration, which is based on close, trusting partnership and expertise.
The AFTER EIGHT® Design Shop was named one of the winners in the PoS category out of 292 entries from 35 participating countries. Thomas L. Schneider (President of the WPO) and Keith Pearson (Secretary General) conveyed their congratulations to the award winner. Like the jury of the German Packaging Award, the promotional display also convinced the worldwide jurors of the WPO. The eye-catching appearance of the secondary placement, the store idea implemented in an imaginative way and with attention to many details, clearly set this PoS element apart from the usual promotions.
The overall appearance as a "design store" elevates the sales promotion and is supported by a two-sided accessibility. The high-quality printing conveys not only the connection to the country of origin and the check pattern typical of British fashion, but also the high quality of the AFTER EIGHT® product.
The display, designed in the brand's signature colors of green and gold of the famous mints, is made lively and interesting by several 3D elements: store sign, door and staircase create the ambience of a small but sophisticated designer store. Little by little, consumers discover more and more new details. The generous access to the popular products remains free - the goods can be integrated optionally on 2, 4 or 6 ¼-pallets. The handy individual parts for quick and easy assembly facilitate the handling of the display by the sales representatives.